Fareway Supports Pella Businesses Impacted by COVID-19

Fareway Stores logo from its website

(from the PACE Alliance)
Fareway Stores, Inc. recently announced a $200,000 donation to the Iowa Chamber of Commerce Executives (ICCE). The donation provided for $1,000 or more in gift cards to ICCE chamber of commerce members in the communities Fareway serves.

ICCE distributed the Fareway gift cards to its chamber of commerce members. The Pella Area Community & Economic (PACE) Alliance received $2,000 in gift cards, which are being distributed to local small businesses and their employees who have been greatly impacted by COVID-19.

“We’re honored to partner with ICCE and Fareway to provide this relief,” said Karen Eischen, Executive Director of the PACE Alliance.

Criteria for those who receive the $50 Fareway gift cards are:
– Industries hit the hardest by the shutdown which includes travel and restaurants
– Individual businesses that have been in open for less than a year

The PACE Alliance distributed gift cards to eighteen local businesses that qualified.
Fareway President and CEO Reynolds W. Cramer said in a statement:

“ICCE’s (Iowa Chamber of Commerce Executives) members have the pulse in their communities on how to best serve their small business members during this time of need, we hope this donation helps small businesses and their employees that are facing challenges during this crisis.”